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In 2025, Saint-Gobain celebrates its 360th anniversary, marking the Group¡¯s global influence, pioneering spirit, and holistic, circular approach. On this occasion, Saint-Gobain is launching an unprecedented international communication campaign entitled ¡°360 Years Young¡±, designed to honor its heritage while asserting its bold vision for the decades ahead.
Starting in January 2025, Saint-Gobain will roll out a rich program of activations for its 160,000 employees and external stakeholders throughout the year. This ambitious plan will spotlight the Group¡¯s core values, iconic achievements, and commitment to building a healthier, fairer, and more inclusive world. It will also reaffirm the role of sustainable construction as a strategic solution to contemporary global challenges - including climate change, resource conservation, and providing dignified housing for all amid demographic pressures and increasing urbanization.
The campaign has multiple objectives: celebrating Saint-Gobain¡¯s legacy, strengthening its image as a global leader in sustainable construction, and uniting employees around a shared vision. It also aims to attract tomorrow¡¯s talent, engage with strategic stakeholders, and deepen ties with the Group¡¯s clients and partners.
¡°360 Years Young embodies our ability to reinvent ourselves while honoring our heritage. It is a celebration of our pioneering spirit and collective commitment to building a more sustainable and inclusive future,¡± said Laurence Pernot, Saint-Gobain Group¡¯s Chief Communications Officer. ¡°This anniversary is a unique opportunity to amplify our global influence and share our ambition to make the world a more beautiful and sustainable common home.¡±
The highlights of the campaign include:
? A manifesto film under two minutes long, showcasing 360 years of construction, innovation, passion, and global impact by Saint-Gobain.
? A journey across nine strategic destinations. From February to November, SaintGobain will visit key markets - including the United States, France, Brazil, South Africa, Australia, China, India, the United Arab Emirates, and Poland - to celebrate innovation for sustainable construction. These events will gather employees, clients, and partners to highlight local and global solutions. The journey will be accompanied by the 360 Video Series, a documentary series featuring nine episodes of 360 seconds each, exploring emblematic projects and innovative initiatives reflecting the Group¡¯s purpose: Making The World a Better Home Each stop will be revealed through a FOOH (Future Out of Home) campaign shared on social media. Stay tuned!
? A special webpage for the 360th anniversary will be available on the Group¡¯s website, accessible via the following URLs:
o https://saint-gobain.com/fr/360-ans
o https://saint-gobain.com/en/360-years
This page will include all campaign content for external audiences, including videos (360 Manifesto Film, FOOH Happenings, 360 Video Series).
To give this celebration a unique voice, Saint-Gobain has enlisted two international ambassadors: Fran?ois Gemenne, a climate expert and IPCC contributor, and Charlotte Kan, a journalist renowned for her human-centric stories from around the world. Their mission is to embody the spirit of the campaign by sharing their experiences at key events, narrating the Group¡¯s initiatives, and enhancing its visibility on social media and in international media. To orchestrate this global campaign, Saint-Gobain is collaborating with the communication agency Human n¡¯ Partners, which is supporting the Group in designing and implementing this ambitious program.